There is no doubt that we are living through a time of acceleration in the intensity and frequency of crises - climatic, political, market, and health. The ability to not only overcome the blows dealt by a crisis, but to emerge stronger, is becoming essential for rural agricultural enterprises and the coffee farming families they represent.

This presentation, based on a recent study into how East African producers could better position themselves to improve their returns from coffee, will look at the needs for capacity building in origin, the skill sets required for success, and the different value addition models that could better equip producers to improve their livelihoods.

The green coffee trade has some of the richest history & the most valuable knowledge in the coffee industry. It is also, for many reasons, a challenging and opaque business. The first Green Coffee Summit is an opportunity to create a new hub for the ongoing exchange of information and insights between specialty buyers and sellers, as well as a venue for discussing current obstacles and opportunities.

In recent decades, specialty coffee has experienced a revolution in postharvest processing. The speed of new method development is increasing as the success of honey and natural processes has spurred innovations like extended fermentation periods and carbonic maceration. This revolution brings opportunities for technological progress in processing and for leading processors to add value to their coffee, but it comes with a cost.

The presentation will address how the Brazilian Instant Coffee Industry Association has been branding its products to appeal both to the different consumer segments; from quality to price-sensitive; from specialty to conventional; and to the supply chain that provides the products to them.

This presentation will delve into impact studies by covering Stumptown’s Direct Trade sourcing principles, the company’s impact indicators, and the results of the independent research that shows positive results for producers and their communities around the world — along with consistently exquisite coffees.