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Spotlight: Consuming Markets
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Featured Video
Coffee's Essential Worker Community: An Action Oriented Path to Building Back Better with Living Wage and Living Income
Living wage and income have long been gaining steam among the media, global governments, sustainability standards, businesses, and a wealth of other actors, including consumers. But the necessity of ensuring a basic but decent living is more stark than ever in an age where vulnerability abounds.

NEW Market Research
Five Key Takeaways from the National Coffee Data Trends Study: Specialty Coffee Breakout Report
The National Coffee Data Trends Study is packed with information: conducted twice a year, the report tracks coffee consumer trends, attitudes, and behavior. What are five key things that the specialty coffee industry should pay attention to specifically? Learn more from the SCA’s Research Manager, Katie von der Lieth →
Explore the Latest Resources

The Fermentation Effect | 25, Issue 10
For the past four years, Sophia Jiyuan Zhang and Florac de Bruyn have been working with coffee through a bilateral industry-academia research collaboration between the Vrije Universiteit Brussel (Brussels, Belgium) and Nestlé Research (Vers-chez-les-Blanc, Switzerland), endeavoring to understand coffee post-harvest processing.

The Falacies of “Youth”: Finding New Solutions for Young People in Coffee Growing Communities | 25, Issue 11
Joanna Furgiuele asks: Do we really understand why young people are leaving coffee, or are we making damaging assumptions that keep us from finding real solutions?

The Economics of Coffee: Understanding Profitability at Farm Level | 25, Issue 3
As Avance–the Specialty Coffee Association’s inaugural sustainability conference and first ever event at origin–drew to a close in Guatemala City in October, delegates were asked to indicate what area they most prioritized among coffee’s value chain. More than 90% of participants stood next to the sign reading “farmer profitability.”

The Cost Connundrum | 25, Issue 11
Read about a research collaboration between the University of Muenster’s TRANSSUSTAIN research project, University of California Davis, and the International Coffee Organization that could help build an ongoing benchmark for farmer profitability.

The Coffee Price Crisis and Price Volatility: Can We Tame the C Market? | 25, Issue 7
How does the stock market affect coffee prices in the “real world”? How much of the current coffee price crisis is due to speculation? And are there ways to tame the price volatility in the C market?

The Challenges of Being a Biological Coffee Farmer
Hear from Tim Wendelboe on what he’s learned from starting his own coffee farm, Finca el Suelo.

Coffee and Value | Re:co
Coffee acts as a vessel for all kinds of values—economic, social, moral, and ideological. How does the coffee trade balance these different metrics of value? Hear from Ted Fischer.

Taking Less, Not Giving More | 25, Issue 12
Achieving an equitable value distribution isn’t about making the pie bigger; it’s about dividing the pie better. It’s about who captures the value within the chain, regardless of where they are.

Brewing & Roasting | Systems Map
Elvira Conty-Nieves, Cleia Junqueira, and Joan W. Kithika feature in the fourth of four webinars exploring the roles of actors outlined in the SCA’s Coffee Systems Map.

Importing | Systems Map
Cora Njuguna, Kat Nolte, Kavi Bailey, and Michael Timofeev feature in the third of four webinars exploring the roles of actors outlined in the SCA’s Coffee Systems Map.

Exporting | Systems Map
Daniel Velasquez, Drew Burnett, and Yuki Minami feature in the second of four webinars on the roles of actors outlined in the SCA’s Coffee Systems Map.

Farming & Producing | Systems Map
Daniel Cortés, Anggela Sara, and Nima Tenzing Sherpa feature in the first of four webinars on the roles of the actors outlined in the SCA’s Coffee Systems Map.

Farm Profitability and Prosperity | Part 3
Vera Espindola Rafael, Paul Hicks, Peter Roberts, and Ivania Rivera continue the conversation in the third installment of a webinar series addressing the challenges facing coffee farmers and the sustainability of coffee.

Coffee Prices and Farm Profitability | Part 2
Ashley Prentice, Janina Grabs, and Ed Canty continue the conversation around the profitability of coffee farming. Do increased yields consistently correlate to profitability on coffee farms? Do price premiums for coffee taste quality justify farmer investments?

The Profitability of Coffee Farming | Part 1
Do increased yields consistently correlate to profitability on coffee farms? Do price premiums for coffee taste quality justify farmer investments? What strategies are producers and buyers using to address farm profitability? What research and data is needed to support farmers and their businesses? Hear from Vera Espindola Rafael, Alex Keller, Aleco Chigounis, and Edie Baker.

Guilds and the Price Crisis: What’s Our Role?
As with any crisis, long-term solutions to coffee price volatility and farm profitability will require cooperation from actors across our industry. Hear from Yannis Apostolopoulos, Stuart Ritson, Sonja Björk Grant, and Hylan Joseph about what the coffee price crisis means to the members of their guilds.

Coffee’s Retail Value in Europe (2018)
How much money did coffee sold at cafés and coffee-focused shops make across Europe in 2018?

A Business Case to Increase Domestic Consumption in Specialty Coffee Producing Countries
For producers to reduce risk, additional opportunities to create and capture more value are key—domestic consumption could allow producers to enable to create (more) value and allow them to obtain a better, higher share of the consumer price.

Protecting Terroir | 25, Issue 3
Geographical indications can protect producers in a region and guarantee the quality of the product; what are the opportunities and challenges of seeking these protections?

Addressing the Price Crisis
The recommendations found in the Price Crisis Response Initiative’s Summary of Work were selected for their strong potential to foment long-term change in the coffee sector.

Aprender
Un caso de negocio para incrementar el consumo de café especial en países productores
Las oportunidades adicionales para crear y capturar más valor son clave para que los productores reduzcan el riesgo. Por lo tanto, es vital comprometerse con estrategias que les permitan a los productores crear (más) valor y obtener un mayor y mejor parte del precio al consumidor →