This live panel featuring industry leaders Dr. Mario Fernández of SCA, Oswaldo Acevedo at Hacienda El Roble, Elias Ariza from Penagos, and Hernando Tapasco at Cereza Co. will explore the intersection of the SCA Coffee Value Assessment and the Processing Revolution. Attendees will discover how innovative design of coffee attributes is shaping new market trends and how Coffee Value Assessment (CVA) informs these breakthroughs in coffee production and processing.