Video & Discussion: An Introduction to the German Coffee Market
Europe's largest-volume importer of green coffee — because it re-exports a substantial portion of that volume as roasted coffee, anyone interested in understanding the dynamics of European specialty coffee markets should examine the country’s purchasing tendencies. The domestic market also warrants exploration, with its comparatively high proportion of in-home consumption of specialty coffee versus some of the other countries profiled in the Green Coffee Summit.
What makes coffee-consuming markets unique? Which specialty coffee trends are global, and which are particular to a nation or region?
This series of videos and discussions will offer a brief introduction to four major markets for specialty green coffee, including statistics about their overall size, growth, and differentiating factors.
Panel Discussion: What should sellers of green coffee know about the German market for specialty coffee, according to market actors?
Panelists
Giomar Hidalgo, Environmental Engineer at Latitud 0° Green Coffee
Diego Porras, Coffee Specialist at Ensambles Cafés Mexicanos
Philipp Reichel, Roastery & Café Owner and Coffee Event Organiser at Vote Coffee, Isla Berlin, Berlin Coffee Festival, Berlin Coffee Archives and SCA Germany
Host
Nora Smahelova, La Marzocco