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 Spotlight: Consuming Markets

 

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Featured Video

Coffee's Essential Worker Community: An Action Oriented Path to Building Back Better with Living Wage and Living Income

Living wage and income have long been gaining steam among the media, global governments, sustainability standards, businesses, and a wealth of other actors, including consumers. But the necessity of ensuring a basic but decent living is more stark than ever in an age where vulnerability abounds.

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NEW Market Research

Five Key Takeaways from the National Coffee Data Trends Study: Specialty Coffee Breakout Report

The National Coffee Data Trends Study is packed with information: conducted twice a year, the report tracks coffee consumer trends, attitudes, and behavior. What are five key things that the specialty coffee industry should pay attention to specifically? Learn more from the SCA’s Research Manager, Katie von der Lieth →

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From Underdog to Frontrunner: The Opportunities of Specialty Robusta
English, Watch Specialty Coffee Association English, Watch Specialty Coffee Association

From Underdog to Frontrunner: The Opportunities of Specialty Robusta

While the use of wild coffees is still years away from commercialization, another coffee species already makes up 40% of coffee's global production: Coffea robusta. Lower global demand and limited recognition of robusta's quality potential has stifled investment in exploring the opportunities of specialty robusta, but in the face of climate change, it feels as if its time has come. Emi-Beth Aku Quantson makes the case for reframing robusta as a specialty product across impacts from farmer livelihoods to consumer preferences.

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Israel's Booming Specialty Market
Watch, English Specialty Coffee Association Watch, English Specialty Coffee Association

Israel's Booming Specialty Market

Make a quick list of the countries you know are experiencing exponential growth of coffee consumption and a blossoming specialty coffee scene: does it include Israel? If not, it should. Using her experience studying specialty coffee in France (a traditional market) and Brazil (a domestic market), Noa Berger shares more about an exciting intersection of cultural identity and specialty coffee driving the growth of the Israeli specialty coffee market.

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Opportunities for Added Value Under the Attributes-Based Definition of Specialty
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Opportunities for Added Value Under the Attributes-Based Definition of Specialty

Do we really understand the impact of the attributes-based definition of specialty coffee on what is now "specialty"? Jenn Rugolo, the SCA's Curatorial Director, examines the impact categorization has on our perception of the world and explains why the new definition of specialty coffee released by the SCA in 2021 gives us more opportunities to deliver on specialty's promise.

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Not Just Fresh: Expanding Our Concept of Functional Packaging
Watch, English Specialty Coffee Association Watch, English Specialty Coffee Association

Not Just Fresh: Expanding Our Concept of Functional Packaging

Coffee's interest in understanding multimodal perception on coffee experiences has most recently focused on cup shape, size, and weight or environmental ambiance like color, music, and texture. As home coffee consumption continues to increase even as pandemic restrictions ease, so too has our interest in understanding packaging (an element of the coffee experience making its way consistently into the home) through a multimodal lens. Dr. Fabiana Carvalho introduces an ongoing study, conducted in collaboration with the Coffee Science Foundation, exploring the effect of packaging on the perception of specialty coffee and explains why we need to expand our concept of "functional" packaging beyond simply keeping coffee fresh.

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On Redefining Sustainable Coffee
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On Redefining Sustainable Coffee

As the word "sustainable" continues to grow in importance to consumers, it is being used in many different ways. While we're shifting our definition to encompass concepts like living income, argues Catalina Eikenberg, we're still under-utilizing tools and leverage points to help us move forward.

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Sustainability Toolkit: Data
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Sustainability Toolkit: Data

Take a look at the first results from The Sustainability Toolkit, and learning about the answers most commonly-submitted by roasters and other coffee professionals on their sustainability journey.

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Aprender

Un caso de negocio para incrementar el consumo de café especial en países productores

Las oportunidades adicionales para crear y capturar más valor son clave para que los productores reduzcan el riesgo. Por lo tanto, es vital comprometerse con estrategias que les permitan a los productores crear (más) valor y obtener un mayor y mejor parte del precio al consumidor →