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Video & Discussion: An Introduction to the US Coffee Market

Video & Discussion: An Introduction to the US Coffee Market

The landscape of specialty coffee consumption in the United States is a patchwork of many regional and cultural customs. Despite the challenges of categorising such a large and diverse market, one aspect that has been consistent across the country and its coffee-drinking subcultures is the precipitous rise in the number of micro-roasting companies in recent years.


What makes coffee-consuming markets unique? Which specialty coffee trends are global, and which are particular to a nation or region?

This series of videos and discussions will offer a brief introduction to four major markets for specialty green coffee, including statistics about their overall size, growth, and differentiating factors.


Panel Discussion: What should sellers of green coffee know about the US market for specialty coffee, according to market actors?

Panelists

ChiSum Ngai, Co-Founder and Arabica Q Grader at Coffee Project NY

Tymika Lawrence, Green Coffee Sales Representative - Eastern North America at Atlas Coffee Importers

Louis Daniele, General Manager at Ka'u Coffee Mill

Host

Mansi Chokshi, Specialty Coffee Association

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August 26

Presentation: Instant Coffee: Creating Domestic and Export Market Value & Opportunities