Video & Discussion: An Introduction to the US Coffee Market
The landscape of specialty coffee consumption in the United States is a patchwork of many regional and cultural customs. Despite the challenges of categorising such a large and diverse market, one aspect that has been consistent across the country and its coffee-drinking subcultures is the precipitous rise in the number of micro-roasting companies in recent years.
What makes coffee-consuming markets unique? Which specialty coffee trends are global, and which are particular to a nation or region?
This series of videos and discussions will offer a brief introduction to four major markets for specialty green coffee, including statistics about their overall size, growth, and differentiating factors.
Panel Discussion: What should sellers of green coffee know about the US market for specialty coffee, according to market actors?
Panelists
ChiSum Ngai, Co-Founder and Arabica Q Grader at Coffee Project NY
Tymika Lawrence, Green Coffee Sales Representative - Eastern North America at Atlas Coffee Importers
Louis Daniele, General Manager at Ka'u Coffee Mill
Host
Mansi Chokshi, Specialty Coffee Association