Video & Discussion: An Introduction to the Korean Coffee Market
The growth of Korea’s specialty coffee market over the past decade has been a subject of much excitement – the country’s consumption has grown quickly in both volume and per capita terms, which leads many observers to wonder whether this rapid development would be possible in other markets. Is this a new normal? What lessons might the specialty coffee industry learn from Korea’s successes?
What makes coffee-consuming markets unique? Which specialty coffee trends are global, and which are particular to a nation or region?
This series of videos and discussions will offer a brief introduction to four major markets for specialty green coffee, including statistics about their overall size, growth, and differentiating factors.
Panel Discussion: What should sellers of green coffee know about the Korean market for specialty coffee, according to market actors?
Panelists
Carlos Jaramillo, Coffee Sourcing Specialist at Cafe Nogales
Soyeon Kim, Director of Roastery at Bean Brothers
Host
Kyonghee Shin, Specialty Coffee Association